Technology acceptance model


Advances in computing and information technology are changing the way people meet and communicate. People can meet, talk and work together outside the traditional meeting and office spaces. For example, with the introduction of software designed to help people schedule meetings and facilitate the decision or learning processes, is weakening the geographical limitations and change the dynamics of interpersonal communication. Information technology is also dramatically affecting the way people teach and learn.

As new technologies of information infiltrating into the workplace, home and classroom, research on the acceptance of the user of new technologies has begun to receive much attention of professionals, as well as developers académicos.Los researchers and software industries are beginning to realize that the lack of acceptance of the user of technology can lead to loss of money and resources.
Acceptance of the user and technology study, TAM is one of the models more citados.El (TAM) technology acceptance model was developed by Davis to explain the behavior of the computer.the basis using theoretical model was Fishbein and theory of reasoned action (Ajzen Colombia).

Acceptance of technology (TAM) model is a system information (system which consists of the network of all channels of communication used within an organization) the theory of how users come to accept and use technology models, model suggests that when users are presented with a new software package, a number of factors influence your decision about how and when used, in particular:

Collecting utility (PU) - this was defined by Fred Davis as "the degree in which a person believes that you using a particular improve your job performance".

Perceived ease of use (PEOU) Davis this defines as "the degree that a person believes that you using a system in particular would be free of effort" (Davis, 1989).

TAM aims to "provide an explanation of the determinants of acceptance of equipment which is able to explain the behavior of users on a wide range of technologies it end user and user populations while at the same time be parsimonious and theoretically justified, general".

According to TAM, if a user receives a specific technology as useful, believe in a relationship of performance positive uso.Desde effort is a finite resource, a user is likely to accept an application when the perceived as easier to use that you foresaw another consequence, with a high degree of PU and PEOU educational technology are more likely to induce positive perceptions.PU and PEOU relationship is PU medium PEOU effect on attitudes and intended use.In other words, while PU has direct impacts on the attitude and usage, PEOU influences the attitude and use indirectly on PU.

User acceptance is defined as "the demonstrable inside of a group of users to use the technology information for tasks will is designed to support" (Dillon & Morris) cast despite this definition focuses on planned and uses provided for technology, studies indicate that individual perceptions of the information technologies are likely to be influenced by the objective characteristics of technology as well as the interaction with other users.For example, the measure in which one evaluates to new technology as useful, likely utilizarlo.Al same time, their perception of the system is influenced by the way people around evaluate you and use the system.
Studies on information technology continuously a report user attitudes are important factors in the success of the sistema.Para decades, proposed many definitions of actitud.Sin however, all theories as attitude towards a relationship between a person and an object (Woelfel, 1995).

In the context of information technologies, is an approach to the study of attitude-(TAM) .TAM technology acceptance model suggests users formulating a positive attitude towards technology when they perceive technology to be useful and easy to use (Davis, 1989).

A review of academic research on the acceptance of the IS and use suggests that TAM has emerged as one of the most influential in this sequence the TAM research represents an important theoretical contribution towards understanding IS use and acceptance of IS.Sin behaviors however, this model - with its original emphasis on design features of the system - no account influence social in the adoption and use of new information systems.






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